You can be facing a tough audience when you are presenting to a board of directors. Since the board sits at the top of the hierarchy, the directors get to make their own rules and run their own timetable. So if you are presenting to the board, you have to fit in with their rules and their agenda.
Here are 3 suggestions to help you get the best possible response from the board:
1. Check the board paper and the presentation slides carefully
Directors generally hate typos and numbers that don’t add up. If they find one, it will at best chip away at your credibility, and at worst derail the whole presentation. Look at Quade Cooper’s kick-off in the World Cup semi-final – out on the full and setting an adverse tone for the whole match. One little typo can do that to your presentation. So, before your board paper is circulated to directors:
- Do a final proof read, and add up any numbers again (and don’t just rely on spell-check, or you might let “manger” slip through instead of “manager”)
- Get someone else to do a cold-eye review of the paper, just to be sure, to be sure
- Do the same for the slides which you will be using in the meeting.
2. Have at least two versions of the actual presentation you will make to the board
Board meetings invariably don’t run to time, and things get squeezed. The further down the agenda you are, the more likely it is that the time originally allotted for your presentation will be compressed. Even if you are ushered into the boardroom on time, the board will often ask you to shorten the presentation to help them stay on track with other agenda items. To avoid stressing yourself:
- Be prepared, and have a second version of the presentation up your sleeve which is half the length of the scheduled one. That way, if you are squeezed you will still be able to get your desired message across without having to rush, or make decisions on the run about what you will leave out. If you end up with more than half your time, it is easier to add things back in than decide what to chop.
- If you find yourself outside the board room with your allotted time ticking away, don’t sit there fretting. Stay calm and, each 5 minutes or so, mentally work out which of your slides you will skip, so you can have a presentation which will fit comfortably into the remaining time.
3. Never assume they will remember
Boards generally meet no more than once a month, or even less frequently. Each director has at least one other job, and often sits on one or more other boards. They probably don’t keep previous board papers (and arguably they shouldn’t). It is no surprise that they may not be able to keep mental track of all the relevant issues for your organisation.
You should expect that they will not remember what was discussed last time that the issue on which you are presenting came before them, or what decision was made. You can avoid false starts this way:
- Always start with a re-cap of what has previously happened in relation to the issue, and what the current state of play is. Everyone will then be at the same point from the outset.
- Don’t be concerned if it sounds to yourself that you are stating the bleeding obvious. I can pretty much guarantee that at least one director will remember nothing, or remember it differently and incorrectly.
If you have done these 3 things, have a good grasp of your material, and have plenty of illustrative examples for your important points in your pocket, you will be able to present confidently, and greatly increase your chances of getting your desired outcome. And you won’t kick out on the full.